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Valeria Rico


Valeria Rico is the Chief Executive Officer of Confie, the largest and fastest growing personal lines insurance distributor in the United States. The company sells personal insurance to customers across 50 states through a network of approximately 2,500 licensed insurance agents, over 700 retail branches, 8 regional contact centers and 5 general agencies. She was elected to the Phoenix House California Board in 2011.

Until 2011, Valeria was Chief Executive Officer and President of Lexicon Marketing. The agency was acquired by Confie in 2011.

Valeria has served or serves on the Boards of Directors of Herbalife, the Tomas Rivera Policy Institute and Center Dance Association. She has also been an active member of the Los Angeles Chapter of YPO, and currently is on the Board of the YPO Angeleno Chapter.

She holds a degree in Law from the Complutense University of Madrid, Spain.