Phoenix House launched a campaign called “Sticker Shock” the week leading up to Super Bowl, January 28 through February 2 as part of our prevention program.
We worked with local liquor stores to place stickers on their multi-packs as a reminder to those who legally purchase alcohol, not give to give it to underage youth or allow them to consume it. We are aiming to create a safer, healthier lifestyle in Arleta and Lake View Terrace/Sylmar by combating the problem of underage drinking and reducing the amount of alcohol that ends up in teens’ hands.